With ever-changing technology and social media platforms evolve around us, sharing a content online is made easy for everyone. That there’s no reason in today’s world not to be creating content online. The only way to make it a success, is to just start doing it.
Everyone who ever did anything had to start. Most people don’t begin with a grand vision. They start with an idea and an action. Through the process of doing they build something greater. All ideas are considered insane until executed. The key is to just start.
These are the three steps to create your content:
STEP 1: START WITH YOUR MANIFESTO
Think of something you want to do for the rest of your life, ask yourself. Then do that. You need to make something, and that thing is your manifesto. Whether that’s your mission or where you are right now, you need to share your story, your truth, manifesto.
The practicality of defining your voice is powerful. Whether it’s a video, audio or article you just have to tell the world and speak your truth.
The only way to know is to stop talking and start doing. You have to put something out.
STEP 2: WHERE TO CREATE
“Method of Communication”
“..the way all you need to do this and how you actually start is by doing.”
Out of all technological advances and number of Social Media platforms, if you think about it, there are really only three mediums: Audio, Video, and the written word.
For Audio: You can create a podcast, a radio show, a voice memo, an interview, a phone recording, or music.
Video: The most rich and all encompassing medium. This medium offers endless possibilities as we live in a time where almost every platform can play and support video content. You can post on Youtube, Facebook, Instagram, Snapchat, or just make short films.
Written: A lot of people still love to read. Write a book, a banner ad, or a medium post. If this is your format, go all in.
“I actually highly recommend you start blogging inside of Facebook and Instagram. I literally mean writing 7, 15, 25 sentences; 3, 4, 5 paragraphs of written content within your feeds that people will absolutely consume.” –Gary Vaynerchuk
STEP 3: DISTRIBUTION
How do you get people to see it? How do you get individuals to actually consume the content you create?
There are really only 2 ways. Hacking culture and buying ads. Influencers or pay for it.
Buying ads is simple. Facebooks ads, Instagram ads, Sponsorship deals or you reach out to people that have audiences.
Hacking Culture is much more difficult.
Offering Stuff For Free In Exchange For Exposure.
“For me, I want legacy, influence, and impact. I don’t want to have the biggest account. I want to provide the most value and help the most people.”
The power of leveraging influencers in your space is enormous. One photo tagged from them might just change your life. Just remember that “You’re building a relationship, not making a sale.”
What If I Don’t Have A Physical Product?
Collaboration. This is the number one way to grow your account regardless of what you’re offering. Whether it’s a product or service, app or podcast, collaboration is key. You have to be able to provide someone else value. Write quotes for their posts, take photos of their product, make images or designs for free.
How Do I Grow From 50 To 150k Followers?
#1 USE HASHTAGS:
When you are already an influencer, #hashtags can be a powerful thing. If you can be in the top posts for a certain #hashtag each day, you are going to win.
There are 79 MILLION posts. This is a big deal.
#2 CONTINUE TO COLLABORATE:
If you have 50K and you want to grow, then keep collaborating. At this point you have some influence so things will get a lot easier. The same methodology applies. You need to keep hustling and make it work.
#3 BE CONSISTENT:
You really need to post every day. The biggest miss for people trying to grow their account is frequency. If you aren’t giving viewers a reason to think about you each day then you are going to lose.
If you are posting and engaging constantly, you will grow.
HOW DO I BUILD A COMMUNITY ON INSTAGRAM?
This section will be about building a community vs having a following. The more 1–1 engagement you provide, the more people will care about what you create.
It’s all about engagement aka how many people care.
WHAT ELSE CAN I DO TO DISTRIBUTE MY CONTENT ONLINE?
This is all you need to figure out. How can I connect? How can I engage? How can I entertain and how can I get people to care? The key is simply providing other people more value.
So what does that mean? That means you should write a Medium blog post every week. Content, podcasts, video, written, quotes, pictures, and then focus on distribution.
THESE ARE THE THINGS THAT MATTER:
WHAT DO YOU WANT TO TALK ABOUT?
HOW ARE YOU GOING TO COMMUNICATE IT?
WRITTEN, AUDIO, OR VIDEO?
AND HOW DO YOU GET PEOPLE ACCESS TO SEE IT?
At the end of the day, every success starts with the decision to try. So don’t just dream big, act. Success doesn’t come from what you do occasionally. It comes from what you do consistently.
This story originally appeared on Gary Vaynerchuk Blog